Who are we

It all began in 2000, when two extremely talented brothers Tufail and Fahad Thara decided to sow seeds to their passion named Thara’s. It was just a beginning of a legacy. Thara’s delineates progressivism and distinctiveness by encapsulating the vibrancy of vintage Pakistan and blending it with the glee and excitement of modern Pakistan.

A strong advocate of egalitarianism, the brand believes that both men and women have masculine and feminine energies, each of them use the respective energy when required. This created the Foundation of our brand “THARA’S” couture philosophy.

We can be best described who has strong Pakistani aesthetics which make Pakistan Proud. Representing an amalgamation of Pakistani decadence and modern grandeur, the brand replaces the traditional embroideries and styles with exaggerated details and powerful dramatic designs.

What do we want to achieve?

Thara’s as a brand aims to become the predominant occasion-wear choice for contemporary yet traditional shoppers around the globe. We wish to successfully cater to the millennials’ sartorial choices by continuing to carve a niche in curating Anti-trend design values.

People behind the brand

Tufail and Fahad Thara are the brains behind creating this brand. They have transitioned from selling couture to making the customers experience the whole take of the ensemble. Their knowledge of detailing comes in handy. They are intensely concerned with design as an art form. They have a deep understanding of the psyche of the fashion world and it reflects in their collections that are intelligent, studied, imaginative and completely innovative yet always relevant and awe-inspiring.